PR Campaigns: Planning and Management |Smart

Overview

Why Attend

This course offers a transformational vision to the most significant aspects of Public Relations in the business. Trainees will apply the knowledge and skills gained from the course in public relations campaigns, especially in communications and marketing, which are considered among the largest areas of Public Relations practice. Students will learn how public relations play a key role in achieving the campaign's goals for individuals, groups, organizations, and government agencies.

By working in teams, trainees will be able to develop Public Relations strategies by simulating real scenarios. The Fundamentals of Project Management, Customer Relationships, Cost Estimation, Budgeting and other topics would be covered at this Course.

The course helps trainees to develop their assessment and creativity skills, in order to enhance their understanding of professional practice using case studies and current situations as an important reference. The main stages of communication plans will be addressed in this course in details, which also examines the relationship between theory and effective application. Ethical issues and Risk issues will also be reviewed when practicing Public Relations.

This course focuses on how to develop public relations to become better business leaders, and take a more comprehensive approach that can be called "Reputation Management". The course will also focus on how to develop organizational, managerial and brand contacts so that a consistent value-based approach can be found that can be aligned with the brand strategy.

Course Objectives

By the end of the course, participants will be able to:

his course is for professionals working in Public Relations, Marketing, Media, Management personnel and any individuals who have an interest in these areas.

How will participants benefit from the course?

After completing the program, participants will master the following aspects:

Apply the theories and principles of Public Relations in planning and implementation of Public Relations campaigns.
Identify and evaluate opportunities and problems that can be addressed through Public Relations campaigns.
Making a comprehensive presentation on Marketing and Public Relations campaign as a response to the client's feedback.
Summarize the differences between marketing and public relations, advertising and integrated marketing communications.
Generate creative ideas and operational activities for public relations campaigns.
Engage consumer communities through social media and social networks.
Show good presentation skills.
Manage Public Relations campaigns, including costing, budget and schedule.
Develop and maintain internal and external client relationships.
Measure and assess the effectiveness rate of public relations campaigns.

Course Outline

Planning Public Relations campaigns at the local, national and international levels, taking into account the various differences between cultures.
Corporate Campaign Management and the significance of using experienced consultants.
Explain the differences between advertising, integrated marketing communications, and Public Relations marketing.
The growing role of Public Relations in the marketing process.
Communication techniques in Marketing and Public Relations.
Develop measurable goals, evaluate results in public relations campaigns, and integrate sustainability principles.
Trademarks and public relations, including corporate brand, internal brand.
Engaging Consumer Communities: Using Social Media in Marketing and Public Relations.
Research, analysis and evaluation of public relations campaigns.

Schedule & Fees

2026 Schedule & Fees

1 - 5 Nov, 2026

English

Per participant USD 2,900

1 - 5 Nov, 2026

Arabic

Per participant USD 2,900

29 Nov - 3 Dec, 2026

English

Per participant USD 2,900

29 Nov - 3 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

31 Jan - 4 Feb, 2027

English

Per participant USD 2,900

31 Jan - 4 Feb, 2027

Arabic

Per participant USD 2,900

28 Feb - 4 Mar, 2027

English

Per participant USD 2,900

28 Feb - 4 Mar, 2027

Arabic

Per participant USD 2,900

2 - 6 May, 2027

English

Per participant USD 2,900

2 - 6 May, 2027

Arabic

Per participant USD 2,900

30 May - 3 Jun, 2027

English

Per participant USD 2,900

30 May - 3 Jun, 2027

Arabic

Per participant USD 2,900

1 - 5 Aug, 2027

English

Per participant USD 2,900

1 - 5 Aug, 2027

Arabic

Per participant USD 2,900

29 Aug - 2 Sep, 2027

English

Per participant USD 2,900

29 Aug - 2 Sep, 2027

Arabic

Per participant USD 2,900

31 Oct - 4 Nov, 2027

English

Per participant USD 2,900

31 Oct - 4 Nov, 2027

Arabic

Per participant USD 2,900

28 Nov - 2 Dec, 2027

English

Per participant USD 2,900

28 Nov - 2 Dec, 2027

Arabic

Per participant USD 2,900