Course on Management & Development of Public Relations |Smart

Overview

Why Attend

This course offers a training program entitled “Management and Development of Public Relations.”
This course provides an in-depth exploration of the concept of public relations management and development, and focuses on the role of public relations in building a positive image of organizations and promoting effective communication with the target audience. Participants in this course learn the basic foundations of public relations management and how to apply them effectively to achieve the organization's goals and enhance its reputation in the market.

Course Objectives

By the end of the course, participants will be able to:

This course offers this course for each of the following categories:

Professionals in the field of public relations and communications.
Anyone who wants to gain basic knowledge or improve their skills in the field of public relations management.
Those involved in brand communications in the private sector.
People who want to develop corporate reputation management within their organizations.
Workers in service industries such as hotels, banks and retail.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

Understand the basics of the concept of public relations and its importance in the modern business context.
Introducing participants to public relations management tools and techniques.
Developing effective communication skills and interacting with the target audience.
Enhancing the ability to build integrated and innovative public relations strategies.
Understand how to measure the success of public relations campaigns and evaluate their impact on reputation and organizational performance.

Course Outline

Public relations concept
- Definition of public relations and its importance.
- Objectives and functions of public relations.
Public relations planning
- Analyze the target audience and understand their needs.
- Develop public relations strategies.
- Implementing and evaluating public relations campaigns.
Effective Communication
- Develop verbal and written communication skills.
- Communication with the media and the press.
- Crisis management and emergency communication.
Public relations and interaction management
- Building and strengthening relationships with the target audience.
- Using social media in public relations.
- Managing interaction and dealing with comments and inquiries.
Measuring performance and evaluating results
- Develop performance indicators and measure the success of campaigns.
- Evaluating the impact of public relations on the organization's reputation and performance.

Schedule & Fees

2026 Schedule & Fees

18 - 22 Oct, 2026

English

Per participant USD 2,900

18 - 22 Oct, 2026

Arabic

Per participant USD 2,900

6 - 10 Dec, 2026

English

Per participant USD 2,900

6 - 10 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

17 - 21 Jan, 2027

English

Per participant USD 2,900

17 - 21 Jan, 2027

Arabic

Per participant USD 2,900

7 - 11 Mar, 2027

English

Per participant USD 2,900

7 - 11 Mar, 2027

Arabic

Per participant USD 2,900

18 - 22 Apr, 2027

English

Per participant USD 2,900

18 - 22 Apr, 2027

Arabic

Per participant USD 2,900

6 - 10 Jun, 2027

English

Per participant USD 2,900

6 - 10 Jun, 2027

Arabic

Per participant USD 2,900

18 - 22 Jul, 2027

English

Per participant USD 2,900

18 - 22 Jul, 2027

Arabic

Per participant USD 2,900

5 - 9 Sep, 2027

English

Per participant USD 2,900

5 - 9 Sep, 2027

Arabic

Per participant USD 2,900

17 - 21 Oct, 2027

English

Per participant USD 2,900

17 - 21 Oct, 2027

Arabic

Per participant USD 2,900

5 - 9 Dec, 2027

English

Per participant USD 2,900

5 - 9 Dec, 2027

Arabic

Per participant USD 2,900