Course of Qualitative Methods of Media Monitoring and |Smart

Overview

Why Attend

The concept of media monitoring is a specialized culture in the field of media work, where many Arab media institutions have intensified efforts to consolidate all media rights related to workers in all media sectors, whether they are working in press institutions, radio stations, or television channels.

Therefore, it is essential to emphasize that media monitoring helps protect all media rights, especially regarding the right to knowledge and the freedom of expression on various controversial topics that require in-depth discussions from the relevant authorities or the target media audience.

Moreover, media monitoring seeks to highlight all violations faced by media across its various forms, whether these violations are related to the profession or media ethics. It is also important to focus on the fact that media monitoring emphasizes the responsibilities and duties provided by the various media outlets.

Course Objectives

By the end of the course, participants will be able to:

Who Should Attend?

Workers in media departments and sections.
Workers in news analysis departments.
Workers in public relations and media departments in institutions and ministries.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

The concept of monitoring, its importance, content analysis, and the mechanism for supporting decision-makers.
How to write and present a press release.
Steps of monitoring, content analysis, and extracting indicators and results.
Psychological characteristics and intellectual connotations in media messages.
The most important successful models in monitoring and analyzing media content.
Skills of monitoring news from various media outlets and social networks professionally.

Course Outline

Introduction to Media Monitoring
- Definition of media monitoring.
- Importance of monitoring in understanding the media environment.
- Quantitative vs. qualitative monitoring.
- Traditional tools and modern techniques for monitoring media content.
Qualitative Methods for Data Collection
- Techniques for collecting qualitative data (interviews, surveys, and observation).
- How to conduct qualitative content analysis.
Media Data Analysis
- Methods of qualitative analysis.
- How to use Grounded Theory and Content Analysis.
- Data analysis tools.
- Using programs like NVivo and Atlas.ti.
Writing Media Reports
- How to write effective reports.
- Structure and core content of media reports.
- Presenting findings effectively.
- Using graphs and data to support messages.
Applying Results and Decision Making
- Using results in strategic planning.
- How to benefit from media analysis in decision-making.
- Presentation and persuasion skills when presenting findings.
Advanced Media Data Analysis
- How to use modern tools to analyze large amounts of media data.
- Advanced analysis techniques such as neural networks and AI tools.
- Analyzing audience behavior using advanced digital tools.
Modern Technology in Media Data Analysis
- The role of modern technology in improving media analysis accuracy.
- Using digital tools in media research.
- Improving monitoring and analysis effectiveness using advanced software.
Future Trends in Media Monitoring and Analysis
- Current trends in media analysis.
- Development of technologies used in media monitoring and data analysis.
- Future challenges in media data analysis and how to address them.

Schedule & Fees

2026 Schedule & Fees

27 Sep - 1 Oct, 2026

English

Per participant USD 2,900

27 Sep - 1 Oct, 2026

Arabic

Per participant USD 2,900

8 - 12 Nov, 2026

English

Per participant USD 2,900

8 - 12 Nov, 2026

Arabic

Per participant USD 2,900

27 - 31 Dec, 2026

English

Per participant USD 2,900

27 - 31 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

7 - 11 Feb, 2027

English

Per participant USD 2,900

7 - 11 Feb, 2027

Arabic

Per participant USD 2,900

28 Mar - 1 Apr, 2027

English

Per participant USD 2,900

28 Mar - 1 Apr, 2027

Arabic

Per participant USD 2,900

9 - 13 May, 2027

English

Per participant USD 2,900

9 - 13 May, 2027

Arabic

Per participant USD 2,900

27 Jun - 1 Jul, 2027

English

Per participant USD 2,900

27 Jun - 1 Jul, 2027

Arabic

Per participant USD 2,900

8 - 12 Aug, 2027

English

Per participant USD 2,900

8 - 12 Aug, 2027

Arabic

Per participant USD 2,900

26 - 30 Sep, 2027

English

Per participant USD 2,900

26 - 30 Sep, 2027

Arabic

Per participant USD 2,900

7 - 11 Nov, 2027

English

Per participant USD 2,900

7 - 11 Nov, 2027

Arabic

Per participant USD 2,900

26 - 30 Dec, 2027

English

Per participant USD 2,900

26 - 30 Dec, 2027

Arabic

Per participant USD 2,900

Course of Qualitative Methods of Media Monitoring and Analysis

Overview

Why Attend

Course Objectives

Course Outline

Schedule & Fees

2026 Schedule & Fees

2027 Schedule & Fees