Overview

Why Attend

This course presents this course (Communication with News Sources and Public Audience) for individuals wishing to develop their skills in communicating with news sources and the audience, through most advanced methods and best practices.

In contrary to many oral communication courses and textbooks, this course provides enough time to talk about the unique features of oral communications compared to written communications, in order to help trainees prepare and communicate best content for oral communication. This course, focuses on understanding key elements of conversation skills, and formulating clear and concise discussions that are directly translated into other academic assignments. In order to achieve this goal, this course examines the principles of effectivedebate, prepares it, and critically examines our talks and speeches. Speech is an important art that deals with mental and emotional side of human being. Good speech depends on good choice of words, and having a variety of vocabulary to use. Good speech is an essential part of good writing. Regardless of the type of writing and the nature of audience.

Course Objectives

By the end of the course, participants will be able to:

tish Academy for Training and Development provides this course for the following categories:

Directors and owners of TV stations.
Field Reporters.
Chief Editorial staff of TV Stations.
New perople wishing to launch their career in the Media Industry.
TV Broadcasters and Newscasters of all topics (Economic/ Political/ Entertainment).
Editorial staff and professionals in charge of processing newsletters.
Staff in the Editorial Management.
Students of Media Departments.
Government spokespersons.

How will participants benefit from the course?

After completing the program, participants will be able to:

Indentifying and mastering the basics of communication with sources and public audience.
Explaining contradictory theories in communication and persuasion with 4 models of Public Relations and ethical implementation of Public Relations programs.
Descripting the great advantages of the Media and its relation to the area of Public Relations.
Identifying news topics and writing media material to be provided for reporters.
Developing policies for media interviews and spokespersons.
Monitoring and evaluating media coverage.
Applying techniques to maintain trends and developments in social media and communication technology.
Developing innovative public relations strategies using social media and social networking sites.
Monitoring social media sites, social networks, and connecting with communities through effective response on their comments and feedback.

Course Outline

Communication theory, public relations models, the nature of persuasion, ethics of media relations.
Indentifying and mastering the basics of communication with sources and public audience.
News gathering, news views, news writing, and storytelling.
Press releases, fact sheets, background information, production of media kits and visual materials.
The roles of official speakers and media interviews.
Social media and their application in the practice of public relations.
Rules of engagement between public relations and communities created by social media.
Blogging, Twitter, and social media releases.
Social Networking as a Public Relations Tool: Facebook, LinkedIn.

Schedule & Fees

2026 Schedule & Fees

15 - 19 Nov, 2026

English

Per participant USD 2,900

15 - 19 Nov, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

24 - 28 Jan, 2027

English

Per participant USD 2,900

24 - 28 Jan, 2027

Arabic

Per participant USD 2,900

14 - 18 Feb, 2027

English

Per participant USD 2,900

14 - 18 Feb, 2027

Arabic

Per participant USD 2,900

25 - 29 Apr, 2027

English

Per participant USD 2,900

25 - 29 Apr, 2027

Arabic

Per participant USD 2,900

16 - 20 May, 2027

English

Per participant USD 2,900

16 - 20 May, 2027

Arabic

Per participant USD 2,900

25 - 29 Jul, 2027

English

Per participant USD 2,900

25 - 29 Jul, 2027

Arabic

Per participant USD 2,900

15 - 19 Aug, 2027

English

Per participant USD 2,900

15 - 19 Aug, 2027

Arabic

Per participant USD 2,900

24 - 28 Oct, 2027

English

Per participant USD 2,900

24 - 28 Oct, 2027

Arabic

Per participant USD 2,900

14 - 18 Nov, 2027

English

Per participant USD 2,900

14 - 18 Nov, 2027

Arabic

Per participant USD 2,900

Communication with Media Sources and Public Audience

Overview

Why Attend

Course Objectives

Course Outline

Schedule & Fees

2026 Schedule & Fees

2027 Schedule & Fees