Overview

Why Attend

Product Marketing is a strategic function that connects products with customers by defining market positioning, creating effective communication strategies, and driving commercial success. This course provides participants with practical knowledge of developing product marketing plans, understanding customer expectations, creating impactful product messages, and building strong market presence. Participants will learn how to transform product features into customer-focused value propositions that support business growth and competitive advantage.

as part of its Product Management Courses under the Management category, this programme focuses on product commercialisation, branding, market messaging, GTM strategies, sales enablement, and effective launch strategy development. Participants will gain the skills required to position products successfully, support sales teams, improve customer engagement, and create marketing approaches that increase product adoption in competitive markets.

Course Objectives

By the end of the course, participants will be able to:

Upon completing this course, participants will be able to:

Understand the principles and importance of Product Marketing.
Develop effective product marketing strategies aligned with business goals.
Create strong product positioning and differentiation approaches.
Build clear and persuasive product messaging.
Apply branding techniques to strengthen product identity.
Develop successful GTM strategies for market entry.
Support sales teams through effective sales enablement practices.
Plan and execute impactful product launches.
Understand customer segments and market requirements.
Analyse competitive markets and identify growth opportunities.
Measure product marketing performance and improve commercial outcomes.

Target Audience

This course is suitable for:

Product Managers
Product Marketing Managers
Marketing Managers
Brand Managers
Sales Managers
Business Development Professionals
Commercial Managers
Product Owners
Entrepreneurs
Innovation Managers
Strategy Professionals
Customer Experience Managers
Professionals involved in product growth, marketing, and commercialisation

Course Outline

Module 1: Introduction to Product Marketing

Understanding the role of Product Marketing
Product marketing principles and frameworks
Connecting products with customer needs
Relationship between product management and marketing
Importance of commercial product strategies

Module 2: Market Research and Customer Insights

Understanding customer segments
Analysing customer behaviour
Identifying market opportunities
Competitor analysis techniques
Using insights for marketing decisions

Module 3: Product Positioning and Differentiation

Developing effective product positioning
Identifying competitive advantages
Creating customer-focused value propositions
Differentiating products in crowded markets
Building market perception

Module 4: Product Branding Strategies

Understanding product branding principles
Creating strong brand identity
Building customer trust and recognition
Aligning brand messages with customer expectations
Managing brand consistency

Module 5: Product Messaging and Communication

Developing effective product messaging
Communicating product benefits
Creating customer-focused narratives
Developing marketing communication plans
Adapting messages for different audiences

Module 6: Go-to-Market (GTM) Strategy

Understanding GTM frameworks
Planning market entry strategies
Identifying target channels
Coordinating marketing and sales activities
Managing market launch readiness

Module 7: Sales Enablement and Commercial Support

Understanding sales enablement strategies
Creating sales tools and resources
Supporting sales teams with product knowledge
Developing customer-facing materials
Improving sales effectiveness

Module 8: Product Launch Strategy

Developing a successful launch strategy
Launch planning and execution
Managing launch campaigns
Coordinating internal teams
Measuring launch performance

Module 9: Measuring Product Marketing Success

Defining product marketing KPIs
Tracking customer adoption
Measuring campaign effectiveness
Analysing market response
Improving marketing performance

Module 10: Practical Product Commercialisation Workshop

Creating a complete product marketing plan
Developing positioning statements
Building GTM strategies
Designing launch approaches
Presenting commercialisation solutions

Schedule & Fees

2026 Schedule & Fees

27 - 31 Dec, 2026

English

Per participant USD 2,900

27 - 31 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

24 - 28 Jan, 2027

English

Per participant USD 2,900

24 - 28 Jan, 2027

Arabic

Per participant USD 2,900

28 Mar - 1 Apr, 2027

English

Per participant USD 2,900

28 Mar - 1 Apr, 2027

Arabic

Per participant USD 2,900

25 - 29 Apr, 2027

English

Per participant USD 2,900

25 - 29 Apr, 2027

Arabic

Per participant USD 2,900

27 Jun - 1 Jul, 2027

English

Per participant USD 2,900

27 Jun - 1 Jul, 2027

Arabic

Per participant USD 2,900

25 - 29 Jul, 2027

English

Per participant USD 2,900

25 - 29 Jul, 2027

Arabic

Per participant USD 2,900

26 - 30 Sep, 2027

English

Per participant USD 2,900

26 - 30 Sep, 2027

Arabic

Per participant USD 2,900

24 - 28 Oct, 2027

English

Per participant USD 2,900

24 - 28 Oct, 2027

Arabic

Per participant USD 2,900

26 - 30 Dec, 2027

English

Per participant USD 2,900

26 - 30 Dec, 2027

Arabic

Per participant USD 2,900

Product Marketing and Commercialisation: Positioning Products for Competitive Markets Training Course

Overview

Why Attend

Course Objectives

Course Outline

Schedule & Fees

2026 Schedule & Fees

2027 Schedule & Fees