Overview

Why Attend

This course is designed to enable participants to understand and apply the basic principles and applications of qualitative research for business and marketing decisions. The course will present major systems of qualitative research and a set of techniques for qualitative data collection. To enable participants to evaluate and select appropriate technologies for specific research contexts, and to plan for the collection of qualitative data.

One of the most effective ways to improve customer service is to create an environment of commitment within the organization. In today's competitive business environment, the gains are achieved by meeting the needs of our customers. This depends primarily on the necessary products delivered by committed employees in effective marketing methods, initiative and thinking as leaders and excellence. On competitors, and enjoy the entrepreneurial spirit of building an enterprise, thus acquiring a good environment for both marketing and customer service, so that the factors that can be used by employees and marketing personnel in particular to control Here to achieve the objectives of the institution, taking into account the nature of the external environment of the ruling and the factors that surround them.

Corporate Media Offices assume a significant and important responsibility in conveying good corporate image of the company or the products and services it provides. Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders.

Course Objectives

By the end of the course, participants will be able to:

This course is for the following audience:

Existing and potential workers in commercial and marketing research.
Researchers within private institutions, public service institutions and non-governmental sectors.
Managers who use business research and marketing services.
Marketing managers and heads of marketing and advertising departments in companies.
Purchasing, sales and employees.
Directors of Editorial Departments.
Professions in charge of preparing and collecting information for TV Broadcasts.
Broadcast Editors, and Program Directors.
All staff working in the field of presenting and preparing TV Broadcasts.
Students of Media Departments in various Universities.
Government spokespersons.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

Training in the Management of Media Institutions.
Gaining advanced experience in preparation of Project Plans of Media Institutions.
Gaining experience in TV Programs Edition, Directing, and Broadcasting.

Course Outline

Basic principles of qualitative research of commercial and marketing decisions.
Applications of qualitative research of commercial and marketing decisions.
Main systems in qualitative research. Techniques for qualitative data collection.
Theories and relevant principles in Public Relations, Communication and Social Sciences, as applied in the practice of Public Relations.
Creativity, organization, problem solving, and decision-making.
Research, Assessment and Evaluation of Public Relations
Planning communication and delivering an effective message including spreading across social media.
Ethics, risks, problems and crises.
Characteristics of public relations practice in companies, government agencies, advisory sectors, and non-profit sectors.
Explain the differences between advertising, integrated marketing communications, and Public Relations marketing.
The growing role of Public Relations in the marketing process.
Communication techniques in Marketing and Public Relations.
Develop measurable goals, evaluate results in public relations campaigns, and integrate sustainability principles.
Trademarks and public relations, including corporate brand, internal brand.
Engaging Consumer Communities: Using Social Media in Marketing and Public Relations.
Research, analysis and evaluation of public relations campaigns.

Schedule & Fees

2026 Schedule & Fees

8 - 12 Nov, 2026

English

Per participant USD 2,900

8 - 12 Nov, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

3 - 7 Jan, 2027

English

Per participant USD 2,900

3 - 7 Jan, 2027

Arabic

Per participant USD 2,900

7 - 11 Feb, 2027

English

Per participant USD 2,900

7 - 11 Feb, 2027

Arabic

Per participant USD 2,900

4 - 8 Apr, 2027

English

Per participant USD 2,900

4 - 8 Apr, 2027

Arabic

Per participant USD 2,900

9 - 13 May, 2027

English

Per participant USD 2,900

9 - 13 May, 2027

Arabic

Per participant USD 2,900

4 - 8 Jul, 2027

English

Per participant USD 2,900

4 - 8 Jul, 2027

Arabic

Per participant USD 2,900

8 - 12 Aug, 2027

English

Per participant USD 2,900

8 - 12 Aug, 2027

Arabic

Per participant USD 2,900

3 - 7 Oct, 2027

English

Per participant USD 2,900

3 - 7 Oct, 2027

Arabic

Per participant USD 2,900

7 - 11 Nov, 2027

English

Per participant USD 2,900

7 - 11 Nov, 2027

Arabic

Per participant USD 2,900

Planning & Conducting Qualitative Research of Commercial & Marketing Decisions

Overview

Why Attend

Course Objectives

Course Outline

Schedule & Fees

2026 Schedule & Fees

2027 Schedule & Fees