Marketing Information Systems SIM |Smart

Overview

Why Attend

The Course on Marketing Information Systems (MIS) equips marketing professionals with essential skills to design, manage, and leverage marketing information systems for strategic decision-making. This course provides participants with a comprehensive understanding of data collection, storage, and analysis methods critical to understanding consumer behavior, identifying trends, and supporting customer-focused strategies.

Participants will explore MIS components and tools, learning to interpret and apply data to real-world marketing challenges. With a focus on ethical data management, analytical skills, and strategic insights, this course prepares marketing professionals to implement and optimize MIS to align with organizational goals.

Course Objectives

By the end of the course, participants will be able to:

Objectives

To understand the purpose and components of a Marketing Information System (MIS).
To learn effective data collection and analysis techniques for strategic marketing.
To explore tools and software used in MIS for data management and reporting.
To integrate MIS with marketing strategies for improved decision-making.
To develop a mini MIS project that applies course concepts to practical marketing challenges.

Target Group

Marketing and sales managers seeking to leverage data for strategic insights
Marketing analysts and researchers looking to improve their data interpretation skills
Business intelligence and CRM professionals focused on marketing applications
New marketing professionals interested in understanding data-driven marketing systems
Students and professionals in marketing and data science fields

Course Outline

Introduction to Marketing Information Systems (MIS)
- Definition and importance of MIS in modern marketing
- Overview of components: data collection, storage, analysis, and reporting
- Role of MIS in data-driven decision-making and strategic planning
Components of a Marketing Information System
- Internal records systems (sales, inventory, financial data)
- Marketing intelligence (gathering external data and trends)
- Market research and customer insights
- Decision support systems and analytical tools for marketers
Data Collection Techniques in MIS
- Sources of marketing data: internal, external, primary, and secondary
- Techniques for gathering customer and market data (surveys, CRM data, social media)
- Ethical considerations and data privacy in marketing
Data Analysis for Strategic Marketing Decisions
- Methods for analyzing and interpreting marketing data
- Introduction to statistical tools and techniques used in marketing analysis
- Translating data into actionable insights for segmentation, targeting, and positioning
Application of MIS in Marketing Strategy
- Integrating MIS with marketing strategies and objectives
- Using MIS for competitive analysis, forecasting, and customer profiling
- Optimizing product development, pricing, and distribution based on data insights
Marketing Information Systems Technology and Tools
- Overview of common MIS software and tools (e.g., CRM systems, business intelligence platforms)
- Features of an effective MIS infrastructure for data storage, retrieval, and security
- Selecting the right tools to support marketing needs and goals
Developing and Managing an Effective MIS
- Steps for implementing a functional MIS in an organization
- Managing data quality, system updates, and team training
- Ensuring continuous improvement and alignment with marketing objectives
Case Studies and Real-World Applications
- Analysis of successful companies leveraging MIS for strategic marketing
- Hands-on exercises with MIS tools and marketing analytics
- Group projects to build and present a mini marketing information system

Schedule & Fees

2026 Schedule & Fees

8 - 12 Nov, 2026

English

Per participant USD 2,900

8 - 12 Nov, 2026

Arabic

Per participant USD 2,900

29 Nov - 3 Dec, 2026

English

Per participant USD 2,900

29 Nov - 3 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

7 - 11 Feb, 2027

English

Per participant USD 2,900

7 - 11 Feb, 2027

Arabic

Per participant USD 2,900

28 Feb - 4 Mar, 2027

English

Per participant USD 2,900

28 Feb - 4 Mar, 2027

Arabic

Per participant USD 2,900

9 - 13 May, 2027

English

Per participant USD 2,900

9 - 13 May, 2027

Arabic

Per participant USD 2,900

30 May - 3 Jun, 2027

English

Per participant USD 2,900

30 May - 3 Jun, 2027

Arabic

Per participant USD 2,900

8 - 12 Aug, 2027

English

Per participant USD 2,900

8 - 12 Aug, 2027

Arabic

Per participant USD 2,900

29 Aug - 2 Sep, 2027

English

Per participant USD 2,900

29 Aug - 2 Sep, 2027

Arabic

Per participant USD 2,900

7 - 11 Nov, 2027

English

Per participant USD 2,900

7 - 11 Nov, 2027

Arabic

Per participant USD 2,900

28 Nov - 2 Dec, 2027

English

Per participant USD 2,900

28 Nov - 2 Dec, 2027

Arabic

Per participant USD 2,900