Introduction to business and marketing research |Smart

Overview

Why Attend

This course, designed, offers an in-depth discussion and practical applications of the core principles and practices of business and marketing research. It covers the importance, objectives, principles, and guidelines for designing and implementing a business or marketing research project. The course will be highly beneficial for current employees, aspiring professionals in the field of business and marketing research, as well as individuals tasked with conducting such research.

Course Objectives

By the end of the course, participants will be able to:

Upon completion of the program, participants will be able to:

Identify business and marketing research and distinguish between problem-identification and problem-solving research.
Describe the framework for conducting business and marketing research, including the six steps of the research process.
Understand the nature and scope of business and marketing research and its role in designing and implementing successful commercial and marketing programs.
Explain how to make decisions regarding whether to conduct business or marketing research.
Discuss the industry and types of business and marketing research and the roles of research suppliers, including internal or external providers, full-service or limited-service firms.
Describe the available careers in the field of business and marketing research, and the backgrounds and skills needed for success.
Understand the ethical aspects of business and marketing research and the responsibilities of all research stakeholders toward each other and the research project.

Target Audience:

This course offers this course to the following groups:

Current and prospective employees in business and marketing research.
Researchers working within institutions, the public service, and non-governmental sectors.
Managers who use business and marketing research services.

Course Outline

Definition of Business and Marketing Research

Classification of Business and Marketing Research
Stages of Business and Marketing Research:
- Step 1: Defining the problem
- Step 2: Developing an approach to the problem
- Step 3: Designing the research
- Step 4: Fieldwork and data collection
- Step 5: Data preparation and analysis
- Step 6: Report preparation and presentation

The Role of Business and Marketing Research in Strategic Decision-Making
Business and Marketing Research and Competition
Deciding to Conduct Business or Marketing Research
The Business and Marketing Research Industry
Selecting a Research Provider
Careers in Business and Marketing Research

Course Locations:
Courses are held in the following countries:
Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States of America.
Courses are offered at a time and place that suits your business needs and schedule.

Training Program Formats:

Group training at academy centers
Individual training
Field and practical training based on a modern curriculum
Theoretical training in dedicated academy classrooms

What Will Participants Receive?
After completing the course, participants will receive an accredited certificate from for attending the specified training program.

Note:
We can deliver this course at a time and location that suits you.
This course is offered at a high standard for distinguished individuals. For more information, please contact team.

Schedule & Fees

2026 Schedule & Fees

1 - 5 Nov, 2026

English

Per participant USD 2,900

1 - 5 Nov, 2026

Arabic

Per participant USD 2,900

15 - 19 Nov, 2026

English

Per participant USD 2,900

15 - 19 Nov, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

31 Jan - 4 Feb, 2027

English

Per participant USD 2,900

31 Jan - 4 Feb, 2027

Arabic

Per participant USD 2,900

14 - 18 Feb, 2027

English

Per participant USD 2,900

14 - 18 Feb, 2027

Arabic

Per participant USD 2,900

2 - 6 May, 2027

English

Per participant USD 2,900

2 - 6 May, 2027

Arabic

Per participant USD 2,900

16 - 20 May, 2027

English

Per participant USD 2,900

16 - 20 May, 2027

Arabic

Per participant USD 2,900

1 - 5 Aug, 2027

English

Per participant USD 2,900

1 - 5 Aug, 2027

Arabic

Per participant USD 2,900

15 - 19 Aug, 2027

English

Per participant USD 2,900

15 - 19 Aug, 2027

Arabic

Per participant USD 2,900

31 Oct - 4 Nov, 2027

English

Per participant USD 2,900

31 Oct - 4 Nov, 2027

Arabic

Per participant USD 2,900

14 - 18 Nov, 2027

English

Per participant USD 2,900

14 - 18 Nov, 2027

Arabic

Per participant USD 2,900