How to Reach Decision Makers in The Sales Process |Smart

Overview

Why Attend

Knowing how to reach decision-makers in the sales process is half the distance you need to cover to close a deal for your company. Typically, there is a group of individuals within the company responsible for making the decision to accept or reject a deal. However, an experienced sales manager clearly understands that there is a clear hierarchy within that group, and usually, one person holds the final decision to accept or reject the deal. Therefore, reaching that person and influencing them is crucial to winning the deal because, in simple terms, they are the one who holds the decision and is the most important person in the process.

The decision-maker is someone appointed by the company’s management to make the correct decision when closing a deal, either by accepting or rejecting it. They are appointed due to their extensive experience in the area related to the deal being made.

The importance of reaching this person lies in the fact that they are the one who will make the final decision. Influencing them will directly affect their decision-making, thus increasing the chances of closing the deal.

Course Objectives

By the end of the course, participants will be able to:

By the end of the course, participants will know:

How to reach decision-makers in the sales process.
How to expand sales operations after reaching decision-makers.
How to prioritize and communicate with top-level executives of other groups.
How to handle crises that may occur at the public relations level within the company.
How to identify risks and threats facing public relations within the company.
Research and analysis methods for crises, their causes, and how to find suitable solutions to address them.
Quick response methods by media officials in the company's public relations.
How to communicate with the public and clients during and after a crisis, and send clarifying messages.
Mechanisms and ways to move quickly in handling crises and managing them with minimal losses.

This course is designed for the following target audience:

Managers and owners of large commercial and industrial companies.
General managers in public and private companies.
Managers and owners of government and private companies.
Public relations managers in companies and institutions.
Media office managers in public relations.
All employees working in crisis management offices within companies.
All employees working in public relations management offices.
All employees working in executive offices in companies.

Course Outline

Understanding the Definitions and Concepts of Decision-Makers:

Mechanisms for reaching decision-makers.
Gaining the trust of decision-makers to reach good decisions.
Clarifying the differences between your products and those of other companies.
Identifying problems and finding appropriate solutions.
Making decisions using innovative methods and approaches.
Applying a balanced approach to creative thinking and generating an ideal decision-making process.
Developing an action plan to stimulate creativity and critical thinking for decision-making in the participants' field of work.
Understanding the importance of management in the success of companies.
Recognizing modern management trends.
The ability to make management decisions accurately and quickly.
Gaining skills to handle working groups.
Engaging in creative and critical thinking processes.

Training Course Locations:

The courses are held in the following countries:
Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States of America.
Courses are offered at a time and place convenient to your business and schedule.

Training Program Execution Styles:

Group training at centers affiliated with the academy.
Individual training.
Field and practical training according to advanced methods.
Theoretical training in designated halls within the academy.

What Will Participants Gain from the Training Program?

Upon completion of the course, participants will receive a certificate accredited by for attending the mentioned training program.

Note:

We can offer this course at a time and location that suits you.
This course is provided with high-level standards for important individuals. For more information, please contact team.

Schedule & Fees

2026 Schedule & Fees

15 - 19 Nov, 2026

English

Per participant USD 2,900

15 - 19 Nov, 2026

Arabic

Per participant USD 2,900

29 Nov - 3 Dec, 2026

English

Per participant USD 2,900

29 Nov - 3 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

14 - 18 Feb, 2027

English

Per participant USD 2,900

14 - 18 Feb, 2027

Arabic

Per participant USD 2,900

28 Feb - 4 Mar, 2027

English

Per participant USD 2,900

28 Feb - 4 Mar, 2027

Arabic

Per participant USD 2,900

16 - 20 May, 2027

English

Per participant USD 2,900

16 - 20 May, 2027

Arabic

Per participant USD 2,900

30 May - 3 Jun, 2027

English

Per participant USD 2,900

30 May - 3 Jun, 2027

Arabic

Per participant USD 2,900

15 - 19 Aug, 2027

English

Per participant USD 2,900

15 - 19 Aug, 2027

Arabic

Per participant USD 2,900

29 Aug - 2 Sep, 2027

English

Per participant USD 2,900

29 Aug - 2 Sep, 2027

Arabic

Per participant USD 2,900

14 - 18 Nov, 2027

English

Per participant USD 2,900

14 - 18 Nov, 2027

Arabic

Per participant USD 2,900

28 Nov - 2 Dec, 2027

English

Per participant USD 2,900

28 Nov - 2 Dec, 2027

Arabic

Per participant USD 2,900