Name: Course in Modern Trends in Marketing Theory and Practice
Price: 2900.00 USD

Overview

Why Attend

this course provides detailed discussion and practical applications of current and emerging trends in marketing theory and practice and their implications for business and marketing research. The importance, objectives, principles, and guidelines for incorporating these trends into the planning and implementation of commercial and marketing research projects will be discussed.

Course Objectives

By the end of the course, participants will be able to:

Who should attend?

Current and potential employees in business and marketing research.
Researchers within companies, public services and non-governmental sectors.
Managers using commercial and marketing research services.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

Understand historical and current trends in marketing and the implications for planning and implementing business and marketing research.
Understand the implications of post-marketing modernity and how to be precautions regarding new consumer thinking and behavior in commercial and marketing research.
Understand and apply the implications of marketing relationships in business and marketing research.
Understand the process of transition from a productive economy to a service economy, and apply the practical implications of a customer-centric organization in business and marketing research.
Bridging the gap in the face of the academic employee and keeping pace with the implementation of the latest scientific findings in the field of daily business and marketing practice.

Course Outline

Historical and current trends in marketing and implications for planning and implementing commercial and marketing research.
Postmodern Marketing: The Rise of a New Generation of Consumers.
The Emergence and Future of Relationship Marketing: How to Connect with Customers and Enrich their Experience.
Shifting from a productive economy to a service economy: practical implications for a customer-centric organization.
Bridging the gap in the face of the academic employee.
Introduction to the basics of brand management.
How to get from one product to another.
Strategic considerations for trademark and property rights.
Brand support and communications services.
Brand protection and preservation.
Building brand expertise and corporate social responsibility.
Define and classify the target group
Building a marketing strategy
Marketing funnel theory
Customer life cycle
Building effective content
Create a registration form
Launching marketing campaigns and measuring their impact
Search Engine Marketing
Paid advertising marketing
Social media marketing
Video Marketing
Marketing through mailing lists
Content Marketing and Digital Identity Building
e-marketer skills
Influence Marketing
rapid growth hacking
Building a marketing plan
The most important e-marketing tools in one electronic system
Smart marketer tools
Marketing repression theory and its applications
The secret of documenting the follow-ups

Schedule & Fees

2026 Schedule & Fees

There are no public sessions remaining for the course this year. Please contact us if you wish to have a customized in-house session, or to find out how an additional public session can be scheduled.

2027 Schedule & Fees

17 - 21 Jan, 2027

English

Per participant USD 2,900

17 - 21 Jan, 2027

Arabic

Per participant USD 2,900

31 Jan - 4 Feb, 2027

English

Per participant USD 2,900

31 Jan - 4 Feb, 2027

Arabic

Per participant USD 2,900

18 - 22 Apr, 2027

English

Per participant USD 2,900

18 - 22 Apr, 2027

Arabic

Per participant USD 2,900

2 - 6 May, 2027

English

Per participant USD 2,900

2 - 6 May, 2027

Arabic

Per participant USD 2,900

18 - 22 Jul, 2027

English

Per participant USD 2,900

18 - 22 Jul, 2027

Arabic

Per participant USD 2,900

1 - 5 Aug, 2027

English

Per participant USD 2,900

1 - 5 Aug, 2027

Arabic

Per participant USD 2,900

17 - 21 Oct, 2027

English

Per participant USD 2,900

17 - 21 Oct, 2027

Arabic

Per participant USD 2,900

31 Oct - 4 Nov, 2027

English

Per participant USD 2,900

31 Oct - 4 Nov, 2027

Arabic

Per participant USD 2,900