Overview

Why Attend

This course offers a course in Etiquette, Protocol, and Communication with VIPs, aimed at those who wish to acquire advanced skills in managing international media, understanding communication technology, and dealing with high-level personalities. The interaction with important personalities begins with treating them as humans first and foremost, avoiding either reverence or disrespect. The VIP is a dynamic combination of human nature, social, cultural, and environmental factors. The social aspects of VIPs are of particular interest since these individuals maintain multiple social relationships. A VIP's behavior is marked by emotional balance, independence, self-confidence, scientific activity, problem-solving capabilities, and a serious, ambitious approach to work.

Course Objectives

By the end of the course, participants will be able to:

Who should attend?

Managers of institutions and companies.
Businessmen who want to develop their skills in media management.
Students and graduates of media colleges at various universities.
Anyone who wants to develop his expertise to work in the field of dealing with VIPs.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

How to deal with different situations that require familiarity with the rules of transactions and official ceremonies.
Introducing the rules governing the art of presenting ceremonies and the etiquette of dealing with important figures.
Providing participants with the skills of using formal tables and learning about table etiquette, hospitality and clothing from a professional point of view.
Developing the personal skills necessary to apply the rules and foundations of ceremony and protocol.
Gaining experience in dealing with VIPs, and acquiring skills in etiquette and protocol for dealing with VIPs.

Course Outline

Introduction to Etiquette and Protocols
- Definition of etiquette and protocols and their importance in formal settings
- Differences between etiquette, protocols, and ceremonial rules
- The role of protocols in enhancing the organization’s public image
Basic Etiquette Rules
- Etiquette for attire and appearance at official events
- Greeting and handshake protocols
- Effective communication techniques: body language, tone of voice, and eye contact
Official Protocols
- Definition and importance of protocols
- Types of protocols (government, commercial, social)
- Basic rules for applying protocols in events
Event Planning and Organization
- Steps in event organization: from idea to execution
- How to define event objectives and identify the target audience
- Managing budgets and resources
Receiving VIPs
- The importance of preparation for receiving VIPs
- How to prepare agendas and ensure guest needs are met
- Best practices for welcoming guests professionally
Event Management
- How to manage time and resources during events
- Handling surprises and challenges during events
- Techniques for event follow-up and performance evaluation
Understanding VIP Personalities
- Types of VIPs and their key characteristics
- Identifying VIP needs and expectations
- Building positive relationships with VIPs
Effective Communication with VIPs
- Dialogue and negotiation strategies
- Using appropriate language and expressions
- The importance of active listening and adding value to conversations
Crisis Management with VIPs
- Strategies for handling difficult situations
- How to apologize and make reparations in case of conflicts
- Building trust and respect in relationships
Understanding Different Cultures
- The importance of cultural awareness when interacting with VIPs
- How culture affects etiquette and protocol
- Strategies for adapting to cultural differences
International Protocols
- Protocol rules for international events
- How to deal with foreign delegations
- Recognizing and understanding cultural patterns in ceremonial settings
Cross-Cultural Communication
- Effective communication strategies with personalities from diverse cultural backgrounds
- Using appropriate language and non-verbal cues
- The importance of respect and appreciation in international relationships
Leadership Skills in Event Organization
- Traits of a successful leader in a professional setting
- How to motivate teams and foster collaboration
- Strategies for making effective decisions
Building a Professional Network
- The importance of networking for professional success
- How to build effective relationships with VIPs
- Strategies for maintaining long-term relationships
Personal Skills Development
- Exercises to improve etiquette and communication skills
- The role of emotional intelligence in dealing with VIPs
- Adapting to different cultures in professional settings

Schedule & Fees

2026 Schedule & Fees

6 - 10 Dec, 2026

English

Per participant USD 2,900

6 - 10 Dec, 2026

Arabic

Per participant USD 2,900

27 - 31 Dec, 2026

English

Per participant USD 2,900

27 - 31 Dec, 2026

Arabic

Per participant USD 2,900

2027 Schedule & Fees

7 - 11 Mar, 2027

English

Per participant USD 2,900

7 - 11 Mar, 2027

Arabic

Per participant USD 2,900

28 Mar - 1 Apr, 2027

English

Per participant USD 2,900

28 Mar - 1 Apr, 2027

Arabic

Per participant USD 2,900

6 - 10 Jun, 2027

English

Per participant USD 2,900

6 - 10 Jun, 2027

Arabic

Per participant USD 2,900

27 Jun - 1 Jul, 2027

English

Per participant USD 2,900

27 Jun - 1 Jul, 2027

Arabic

Per participant USD 2,900

5 - 9 Sep, 2027

English

Per participant USD 2,900

5 - 9 Sep, 2027

Arabic

Per participant USD 2,900

26 - 30 Sep, 2027

English

Per participant USD 2,900

26 - 30 Sep, 2027

Arabic

Per participant USD 2,900

5 - 9 Dec, 2027

English

Per participant USD 2,900

5 - 9 Dec, 2027

Arabic

Per participant USD 2,900

26 - 30 Dec, 2027

English

Per participant USD 2,900

26 - 30 Dec, 2027

Arabic

Per participant USD 2,900