Corporate Public Relationship Management|Online

Overview

Why Attend

This course offers a transformational vision to the most significant aspects of Public Relations in the business Sector. Trainees will apply the knowledge and skills gained from the course in public relations campaigns, especially in communications and marketing, which are considered among the largest areas of Public Relations practice. Students will learn how public relations play a key role in achieving the campaign's goals for individuals, groups, organizations, and government agencies.

Public Relations represent a link between client and target audience, through traditional and modern media means. Public relations have authority over corporate social responsibility through Crisis Management Function, and responsibility for corporate reputation, which necessarily means helping to change organizations in order to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

This course presents this course (Corporate Public Relationship Management) for individuals wishing to develop their skills in Public Relations and Communications in the Business Sector, through most advanced methods and best practices of Public Relations. This course focuses on how to develop public relations to become better business leaders, and take a more comprehensive approach that can be called "Reputation Management". The course will also focus on how to develop organizational, managerial and brand contacts so that a consistent value-based approach can be found that can be aligned with the brand strategy.

PR staff provides their communication services for both public and private enterprises, while Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders

Course Objectives

By the end of the course, participants will be able to:

This course presents this course for the following audience:

Senior Public Relations Managers, Communications Managers, Agency Account Managers, and Government Communications Managers are also recommended.
People who are interested in managing public relations and institutional reputation.
Brand managers and people interested in trademarks.
Staff engaged in marketing and corporate communications.
Communication staff in non-governmental organizations and the public sector.
Persons involved in brand communications in the private sector.
People involved in service industries such as hotels, banks and retail.
Persons undergoing retraining or undergoing a transitional functional stage.
Persons who are reclassifying or activating the company's brand.
Directors of various companies and enterprises.
Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
Employees working in the PR Sector.
Officials in Diplomatic Sector.
Media and news professionals and broadcasters.
Administrative staff in PR Sector.
Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
Protocol officers in charge of management and organization of conferences.
Students and graduates of media colleges in different universities.
Trainees with years of experience in communications or PR.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

Developing complex and sophisticated communications strategies.
Determining how and when to engage in politics and the legislative process.
Handling media strategically at the senior editor's level.
Analyzing the roles and functions of the ideal communications department.
Developing policies, procedures, materials and resources to facilitate the efficient operation of your communications department.
Developing crisis messages and preparing tactics for rapid and critical response.
Working confidently with journalists and Online Social Media.
Representing your institution effectively even in the most difficult interviews.
Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
Unified and comprehensive concepts of Etiquette and International Protocol.
Concepts that determine priorities between individuals.
International Principles of Etiquette and Communication.
The Art of Protocol and Etiquette of body languages in official forums.
Understanding the universal principles of protocol, etiquette, professional code of conduct.
Creating a good impression and avoid misconducts or embarrassing practices in important situations.
Directing and managing personal dynamics at important meetings.

Course Outline

Introduction to Public Relations Management.
Innovative business models and commercial communications.
Media relations and promotion of the brand.
Risk Analysis and Institutional Issues and Crisis Management.
Identification of image and corporate identity.
Brand management and institutional reputation.
Corporate Social Responsibility.
Care and effectiveness management.
Internal communication and commitment to work.
Introduction to the Media and the evolution of its concept.
Media and formation of public mental perspectives.
Media Management: Definition and Importance.
Solid and practical training programs on proper behavior in fields and complicated situations.
The significant role of Media management for Press and Media Advancement.
Media Broadcasting, and the most effective success methods.
News values in the Media Industry.
Preparation of Project Plans of Media Institutions.

Schedule & Fees

2026 Schedule & Fees

20 - 24 Sep, 2026

English
Virtual Learning

Per participant USD 1,300

20 - 24 Sep, 2026

Arabic
Virtual Learning

Per participant USD 1,300

18 - 22 Oct, 2026

English
Virtual Learning

Per participant USD 1,300

18 - 22 Oct, 2026

Arabic
Virtual Learning

Per participant USD 1,300

20 - 24 Dec, 2026

Arabic
Virtual Learning

Per participant USD 1,300

20 - 24 Dec, 2026

English
Virtual Learning

Per participant USD 1,300

2027 Schedule & Fees

17 - 21 Jan, 2027

English
Virtual Learning

Per participant USD 1,300

17 - 21 Jan, 2027

Arabic
Virtual Learning

Per participant USD 1,300

21 - 25 Mar, 2027

English
Virtual Learning

Per participant USD 1,300

21 - 25 Mar, 2027

Arabic
Virtual Learning

Per participant USD 1,300

18 - 22 Apr, 2027

Arabic
Virtual Learning

Per participant USD 1,300

18 - 22 Apr, 2027

English
Virtual Learning

Per participant USD 1,300

20 - 24 Jun, 2027

English
Virtual Learning

Per participant USD 1,300

20 - 24 Jun, 2027

Arabic
Virtual Learning

Per participant USD 1,300

18 - 22 Jul, 2027

English
Virtual Learning

Per participant USD 1,300

18 - 22 Jul, 2027

Arabic
Virtual Learning

Per participant USD 1,300

19 - 23 Sep, 2027

Arabic
Virtual Learning

Per participant USD 1,300

19 - 23 Sep, 2027

English
Virtual Learning

Per participant USD 1,300

17 - 21 Oct, 2027

English
Virtual Learning

Per participant USD 1,300

17 - 21 Oct, 2027

Arabic
Virtual Learning

Per participant USD 1,300

19 - 23 Dec, 2027

English
Virtual Learning

Per participant USD 1,300

19 - 23 Dec, 2027

Arabic
Virtual Learning

Per participant USD 1,300